As supply chains become increasingly complex, beneficial cargo owners are looking at trucking providers as strategic partners. The view of trucking as transactional is being replaced with an overall view of the value a trucking company can provide.  Shippers that are purely focused on the lowest rates are finding service suffers when capacity is at a crunch.  As the US economy improves, the relationships with trucking companies will become more important for cargo owners.  As consumers evolve, retailers are in search of creative solutions to supply chain issues and having a transportation provider as a partner is only becoming increasingly valuable. Additional details are available at: http://www.joc.com/trucking-logistics/truckload-freight/us-shippers-turn-collaborative-logistics-gets-more-complex_20170418.html